marine waste - Birla Cellulose conducts hub development meet in Bhagalpur

Birla Cellulose hosted a hub development meet at Bhagalpur focusing on growth of the hub through innovations in dress materials-◆▪, saris and stoles with its fabric brand Liva▲◆□▪•. The objective of the meet was to build awareness on emerging trends in women&rsquo-▷★▽☆;s apparel globally and particularly in India-▷▽, changing needs of consumer and growing environmental concerns□☆…◆▷.

With the market for women&rsquo■-•▷■;s apparel witnessing high demand and expecting a further rise☆★, it is definitely an area of focus for the apparel industry▼◇…-◁. Through the meet Liva aimed to take forward its initiative that was started in Salem of providing innovation□▪, technical……, product and marketing solutions for the value chain★▲=◇, buyers◇▲◁-, exporters and brands across the country•◆◁★, said Birla Cellulose in a press release●■. The meet also aimed to share unique opportunities for yarn partners and weavers to grow their business with Liva-■☆▲….

Various innovative ranges of yarns==▪, fabrics and saris were showcased by various Liva&rsquo▪•;s esteemed partners at the meet…▷. The products showcased were well-regarded for their superior hand feel and luxurious softness■=. Buyers representing prominent brands were present for the conclave◆▲▪△◁.

A traditional and one of the oldest textile centres of India▷•-▷…, Bhagalpur has been associated with the silk industry for hundreds of years and famous all over India for its Tussar silk &amp▪■★; Bhagalpuri sari▽○.

There is a huge gap in the product offerings in saris from Bhagalpur▲…-▪■. You either have a premium or there is basic level▪□=•. There is a need for mid and mid&mdash★▷•;premium range■-★•◇. We aim to fulfil this gap by giving our partners more product offering and a compelling value proposition☆▪△□, said Rajeev Gopal•○●, global chief sales and marketing officer◁……•, Birla Cellulose★◆△◇.

Birla Cellulose■□☆, the pulp and fibre business of Aditya Birla Group is a global leader in Man Made Cellulosic Fibers (MMCF) and a pioneer in India in Viscose Staple Fibre (VSF)★◆▼. As an organisation…▽, it aims at pushing the sustainability movement in India▽▲•▽★. With the entry of Liva in this category•★○▼, sari too is set to be more sustainable with use of technologically enhanced eco-friendly fabrics△○□◆. Unlike other fabrics which are boxy or synthetic…△=□, Liva is a soft•◁, fluid fabric which falls and drapes well▼-•. It is comfortable and eco-friendly◁▲◁=. (PC)

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