Liva▼★, the new age fabric from Aditya Birla Group●▪★, showcased a saree collection at Kolkata Fashion Expo▼□. Sponsored and presented by Liva=▼▷▪■, the event hosted a fashion show using Liva fabrics and a lounge where collections by value chain partners from prominent hubs were showed for the first time◆=●○. Indian celebrity Mandira Bedi launched the saree collection◁….

Premium labels including Parasmani▲★, Surya Sarees▽□•, Parvati Fabrics and many others presented contemporary festive collection &#39▪•;Reimagined&#39▷▼=▪▽; with Liva•-▷. Various partners of Liva from different textile country hubs including Varanasi■=, Chanderi○▲▼, Bhagalpur□◇•○■, Salem▲◆-★, Kolkata▽□◁●▷, Delhi and Surat showcased their latest saree and lehengas collection at an exclusive Liva Pavilion■▲■, according to a press release by Liva△•●★.

The event received an overwhelming response△◆▲. It was attended by over 1500+ retailers■…, boutique owners and wholesalers all over India•□…◁, including top players like Nalli&#39▼•▽★▪;s▽○, Chennai Silks○●, Manyavaar and many others-•.

Liva leveraged its attributes of drape▷★, natural sheen and softness as it wants consumers to re-imagine saree in a new way◁☆. To better suit the needs of the value chain◆▼●, Liva also introduced new blends for both occasion wear and regular wear△▼□=.

&quot▪★★○;Saree is an iconic category but its growth is sluggish as compared to other women&#39▽△●▷;s wear segment◇□•●. There is strong need for innovation in saree as a category which Liva will be able to fulfill with its fluidity☆▲▼…,&quot○▷▲; said Dilip Gaur□•, managing director◆-, Grasim Industries Ltd▼•□☆. (PC)