Polartec◆…●, the premium provider of innovative and sustainable textile solutions□◇•, is working with online retailer Backcountry■◆●. The collaboration includes an exclusive collection of co-developed Flylow outerwear made of Polartec NeoShell▼-☆▼▲, the most breathable waterproof fabric▼☆, and Polartec educational resources and shopping functionality on Backcountry△◇▲★.com◆▼●◇○.
Offering the market&rsquo★★▽;s most extensive range of premium performance fabrics▷=□, Polartec is the first ingredient brand with a dedicated area on the Backcountry website…▽▷. The new information resource centre breaks down how the Science of Fabric works and the benefits of Polartec technology◇□-, while directing consumers to hundreds of products made of premium Polartec fabrics▷=.
As a go-to resource for its breadth of quality product offerings and related knowledge☆☆●…,textile distributortextile company Backcountry is an ideal partner-●▪◆,upcycled fabric says Gary Smith…□◁, Polartec CEO▪▪■▽. Together▽-=-, we can help people make more informed choices▪■□○, as well as assist our brand partners in delivering greater value to their customers…•◁•.
This partnership allows us to build innovative products and provide educational resources to our community•●★, says Jonathan Nielsen■▼☆-, Backcountry CEO=◇. One result that we&rsquo☆☆▽◇;re particularly proud of is our co-developed Flylow outerwear kits△○◇,Supporting Gift Of SEAQUAL YARN Drawstring Backpack, purpose-built for backcountry touring from breathable and durable Polartec NeoShell fabric▷○.
The collaboration also includes ongoing Polartec clinics designed to explain the comfort and performance benefits of products made with Polartec fabric technologies to Gearheads▷-, Backcountry&rsquo■▼;s team of outdoor experts whose sole job is to provide personalised service and advice▲☆, free of charge△•▪. (SV)